Identifying and measuring the metrics that make a difference to your business is our speciality. We have tonnes of experience selecting, implementing, auditing and integrating digital platform technologies. When developing a data collection solution, our starting point is always the same, "What business questions are you trying to answer?
We enjoy looking across an entire business in a strategic effort to develop recommendations on potential growth areas. This means understanding what your brand means to customers, establishing a value proposition and seeing how this translates to customer touch-points like marketing, landing pages, native apps and the overall experience, both online and offline. The techniques we employ involve deep dive analysis of qualitative and quantitative data from internal and external company sources. We create a tailor made profile for strategic optimisation and build a prioritised road-map to achievable business growth. We can even help select to best tools on the market to deliver that improved experience to your customers.
Do you know where your business is losing the most money?
Tactical approaches to Conversion Rate Optimisation (CRO) are our favourite way to demonstrate how quickly we can add value. We appreciate key performance indicators need to be influenced in a timely fashion and have developed a set of triage solutions to impact change using Split A/B/n Testing and Multivariate Testing. However, Landing Page Optimisation (LPO) is just part of our customer successful story. We use web analytics data to evaluate key user journey drop-off point, rigorously pursue site performance benchmarks as easy to fix abandonment culprits and discover how effective push-notification and trigger emails are at persuading potential and existing customers.
Does your site or app have a double-digit conversion rate yet?
Beer and diapers is probably one of the most frequently quoted examples of product combination analysis. It's the same technique you see on many ecommerce websites, not least the on Amazon. At the core, there is nothing new or difficult about leveraging the data your business already collects for cross-sell and up-sell opportunities. The secret is how to analyse it and when to deliver the recommended experience for maximum impact. We help large and small business do just that using Product or Market Basket Affinity techniques and state of the art technology for positive effect.
Curious if product recommendations can improve your business?
Everyone likes to feel special and unique which is why Personalisation has such a positive impact on business performance. However, it's a practice that is still under utilised with good reason. Firstly, there's a fine line between 'cool' and 'creepy' when it comes to communications, so our unique blend of customer and industry knowledge combined with persuasive copy writing skills ensure successful outcomes. Secondly, the creative and technological capability to deliver Personalisation must be cost-effective. That's why we means test a clients state of readiness and evaluate three prerequisites for campaign success; Tools, Timing and Tendency.
Does your company provide tailor made experiences yet?