Find page turners with a business application in this assortment of materials to form a solid theoretical building block about Data Culture, User Experience, Design, Web Analytics, Dashboard Design and Conversion Rate Optimisation.
Building an internal company dynamic that puts numbers instead of gut feel at the heart of the decision making processes is tough. Thankfully, help is at hand with this short list of hardbacks.
If web analytics and testing are a catalyst for change then, design and usability are the adhesive to ensure hypotheses remain well ground and ultimately improve the overall customer experience not just short-term conversion. This selection comes highly recommended and will prove to be a valuable asset during the digital optimisation process.
Individuals wanting to advance in the field of digital analytics should consider the following materials as mandatory reading. All texts listed here have had a profound influence on advancing now commonly accepted thinking and techniques to evaluate digital performance.
When it comes to optimisation, there are never any shortage of ideas regarding what to test around a business. The short listed texts below help sort the method from the madness and ensure structure and logic prevail for any business interested in improving conversion.
Analysts must carefully select how data is visualised so that findings are transparent and easy to interpret. Here are some favourite texts that have helped design to a dashboard or two in the past.